Animation is one of the most compelling ways to tell a visual story. 

When you think about animation, what comes to mind? Is it a cartoon, or perhaps a Pixar film? It’s common for animation to be thought of in its bigger, motion-picture style—but in marketing terms, animation is more compact and has become a go-to method of communicating with customers.

Did you know that animation predates film altogether? The earliest forms of animation were used by the ancient Greeks, who used a series of visuals to tell a story or communicate with others. The first animated motion picture was, according to film experts, Émile Cohl’s Fantasmagorie in 1908, while the first full-length animated movie was Snow White and the Seven Dwarfs, released by Walt Disney in 1937.

Rookie of the Year Goes to…

When I found out I’d be attending the Spring Furniture Market in High Point (HPFM), I started researching the event online and was immediately overwhelmed by its size and scope. I had no idea it was such a large-scale production and was initially a bit dumbfounded on where to start when it came to planning my visit! So I decided to blog about my experience, not only to share the exciting events and activities, but also to add helpful insights in order to make your first HPFM experience easier too.

Ever shop on Amazon? Of course you do—we all do. With an infinite sea of product offerings, have you ever wondered why you purchase one item instead of another? Maybe it had a 5-star customer rating, or maybe it had multiple color options? Odds are that the product you bought featured more item-specific content that enticed you to hit “add to cart.”